business.com has released the guide "How to Improve Brand Awareness Online": helping enterprises build long-term customer trust.

business.com Releases Guide "How to Increase Online Awareness of Your Brand"

Updated: January 7, 2026

business.com has released the guide "How to Increase Online Awareness of Your Brand," offering small and medium-sized business owners and entrepreneurs a set of actionable online brand-building strategies. Written by senior writer Natalie Hamingson and reviewed by senior editor Gretchen Grunburg, the guide aims to help businesses build customer engagement and long-term trust through brand awareness.

About the Initiative

The guide centers on the core value of brand awareness and proposes nine strategies to help businesses maintain market visibility in the digital environment. It integrates user behavior data, industry research, and insights from brand design experts, covering multiple dimensions such as brand visual identity, website experience, and customer trust building. business.com stated that the goal of its content is to help business owners make more informed decisions in product selection, brand communication, and business growth.

Key Data and Industry Background

The guide cites multiple industry research data points to illustrate the impact of brand awareness on business outcomes. According to the 2024 Edelman Trust Barometer Special Report: Brand, 63% of consumers are more likely to purchase brands they know and trust, even if those brands' products are priced higher than competitors'. This data shows that brand awareness is not only the starting point of brand building, but also the foundation for establishing trusting relationships between businesses and their target audiences.

In terms of website experience, the guide cites ContentSquare's 2025 Data Explorer and Insights Report, noting that 45% of users leave a website due to poor usability or layout issues. This means that a clear and easy-to-use official website is crucial for retaining potential customers and reducing user churn.

Key Strategies

1. Create a Distinctive and Easily Recognizable Logo

The guide points out that a logo is the most recognizable element of a company's brand image and helps businesses stand out from the competition. A logo that represents a company's mission and values can encourage customers to engage more fully with the business. Cecilia Gates, founder and creative director of Gates Creative, said: "Once consumers recognize your brand, they are more likely to choose it over unfamiliar options. This recognition builds trust, fosters loyalty, and lays the foundation for lasting and solid brand awareness."

2. Build a User-Friendly WebsiteThe guide emphasizes that website design plays an important role in creating an interface that users are willing to use. Businesses should make visitors feel comfortable, see a clean and attractive layout, and browse smoothly within the site. Good design is a combination of technical capability and common-sense layout, a balance between visual appeal and logic. If the homepage does not immediately present attractive and useful content, most visitors will not stay.

About business.com

business.com is an information platform that provides business research, product reviews, and resource recommendations for business owners, covering core business areas such as marketing, human resources, finance, technology, and sales. The platform states that its editorial team independently evaluates and recommends products and services, and maintains content production through partnerships with some vendors.

Source

This guide is based on "How to Increase Online Awareness of Your Brand" published on the official business.com page, with the original article updated on January 7, 2026.

Source URL: https://www.business.com/articles/boost-online-brand-awareness