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business.com publishes brand awareness enhancement guide, emphasizing visual identity and website experience
business.com has published a practical guide focused on increasing online brand awareness, based on data and expert insights, outlining several actionable brand-building strategies.
NEW YORK, Jan. 07, 2026 — business.com, a leading global platform for evaluating business resources and commercial services, today announced the release of a new guide to improving online brand awareness. The guide integrates authoritative market data and industry expert insights, aiming to help business owners build brand recognition, enhance customer trust, and drive business growth in the digital environment through systematic strategies.
Citing data from Edelman's 2024 Trust Barometer Special Report, the guide points out that 63% of consumers are more likely to purchase brands they know and trust, even if those brands are priced higher than competitors. This data indicates that brand awareness has become a key driver for companies to gain customer loyalty and competitive advantage.
Natalie Hamingson, senior writer at business.com, said: "Brand awareness is the first step in building a trust-based relationship between a brand and its target audience, and such relationships ultimately translate into tangible business returns." She also noted that building brand awareness does not require complicated operations; the key lies in adopting a scientific and actionable approach.
The guide highlights two foundational strategies: visual identity and user experience. In terms of visual identity, businesses need to design a unique and easily recognizable brand logo to quickly establish recognition in a highly competitive market. Cecilia Gates, founder and creative director of Gates Creative, said in the guide: "Once consumers recognize your brand, they are more likely to choose it over unfamiliar options. This recognition builds trust, fosters loyalty, and lays the foundation for a long-lasting, solid brand image."
On the user experience front, the guide cites data from ContentSquare's 2025 Digital Experience Benchmark Report, showing that 45% of users will leave a website due to poor usability or layout. Therefore, creating a clean, aesthetically pleasing, and easy-to-navigate website is crucial to ensuring visitors stay and convert.
business.com stated that this guide is part of the company's ongoing efforts to provide high-quality business resources for small and medium-sized enterprises. The guide is now officially available on the business.com website for free access by business owners and marketing professionals worldwide.
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