Cision’s Brandwatch and PR Newswire win three awards at the 2026 MarTech Breakthrough Awards.

Cision's Brandwatch and PR Newswire Win Three Awards at the 2026 MarTech Breakthrough Awards

CHICAGO, Aug. 6, 2026 /PRNewswire/ — Cision, the global leader in consumer and media intelligence solutions, today announced that its two brands, Brandwatch and PR Newswire, together won three major category awards at the 2026 MarTech Breakthrough Awards.

The MarTech Breakthrough Awards is a globally recognized benchmark of innovation in the marketing, sales, and advertising technology industries. This year's annual awards program attracted thousands of nominations from more than 15 countries. Cision's brands received high recognition from the judging panel for their continued innovation in modern communications and marketing technology:

• Brandwatch Consumer Intelligence Platform won the "Social Media Listening Solution of the Year" award, which recognizes its ability to help marketers transform fragmented social media data into clear, actionable audience insights.
• PR Newswire was named "Newswire Distribution Company of the Year," an honor that validates its evolution from a traditional wire service network to a comprehensive Multichannel Amplification™ campaign platform.
• PR Newswire Amplify™ took home the "AEO Platform of the Year" award, in recognition of its built-in Answer Engine Optimization (AEO) capabilities that help communicators understand and optimize their brand's footprint in the age of AI search.

These wins mark the fifth, sixth, and seventh MarTech Breakthrough Awards honors earned by Cision's brands over the past four years, further underscoring the company's commitment to delivering AI-driven, end-to-end media and consumer intelligence solutions.

Turning Social Data into Confident Decisions

Brandwatch aggregates and analyzes data from more than 100 million online sources worldwide, enabling marketing teams to cut through digital noise, track rapidly evolving audience signals, and make smarter decisions.

Cision CEO Guy Abramo said: "Our recently released 2026 Marketer Report shows that only 25% of marketers say they truly understand their audiences, and that is the gap Brandwatch is committed to closing. This award reflects our team's ongoing work to help marketers move from fragmented social data toward clearer audience understanding and more confident execution."

Modern Distribution and AI Search VisibilitySince its launch in September 2025, PR Newswire Amplify™ has redefined news release distribution by helping PR and communications professionals reach broader audiences while ensuring content discoverability in generative AI systems. With the Press Release Score and AEO and GEO brand reports powered by Trajaan, a Cision company, Amplify enables teams to assess and enhance their brand's AI footprint and put brand stories in front of the audiences that matter most.

Abramo added: "Winning these awards is a tremendous honor and a testament to the team's dedication. These achievements are both recognition of our continued commitment to 70 years of leading news release distribution services and of helping clients stay ahead in the AI search era through the powerful innovations in Amplify."

Industry Authority Recognition

Now in its ninth year, the MarTech Breakthrough Awards recognize outstanding companies and technologies shaping the future of global marketing technology.

Steve Johansson, Managing Director of MarTech Breakthrough, commented: "Today's brands face fragmented workflows, pressure to produce content across multiple channels, and the urgent need to evolve from traditional SEO to GEO and AEO. PR Newswire has successfully transformed news release distribution into an intelligent AI platform for modern communicators. Likewise, Brandwatch provides actionable clarity in an increasingly fragmented social ecosystem. These two solutions fully embody the spirit of the Breakthrough Awards."

Learn More About Cision

To learn more about Cision's award-winning media and consumer intelligence solutions, visit www.cision.com.

About Cision

Cision is a global leader in consumer and media intelligence, engagement, and communications solutions. The company provides PR, corporate communications, marketing, and social media professionals with the tools they need to stand out in today's data-driven world. With deep industry expertise, exclusive data partnerships, and award-winning products including Trajaan, Brandwatch, CisionOne, and PR Newswire, Cision integrates search, social, and media signals to help teams uncover insights, drive conversations, and amplify impact. More than 75,000 enterprises and organizations worldwide, including 84% of Fortune 500 companies, rely on Cision to make smarter decisions and achieve their goals.

Media Contact: Cision Public Relations Email: CisionPR@cision.com