Cision旗下Brandwatch与PR Newswire荣获2026年MarTech突破奖三项大奖

Chicago, August 6, 2026 /PRNewswire/ — Cision, a global leader in consumer and media intelligence, today announced that two of its brands, Brandwatch and PR Newswire, jointly won three category awards at the 2026 MarTech Breakthrough Awards. Brandwatch was named "Social Media Listening Solution of the Year," while PR Newswire received two honors: "Newswire Distribution Company of the Year" and "AEO Platform of the Year."

The MarTech Breakthrough Awards are a leading benchmark for innovation in the global marketing, sales, and advertising technology industries. The annual program attracts thousands of nominations from more than 15 countries. These wins mark the fifth, sixth, and seventh MarTech Breakthrough Awards received by Cision brands over the past four years, reflecting the company's ongoing commitment to delivering AI-driven, end-to-end media and consumer intelligence solutions.

Turning Social Data into Confident Action

Brandwatch aggregates and analyzes data from over 100 million online sources, helping marketing teams cut through digital noise, capture rapidly shifting audience signals, and make smarter decisions.

Cision CEO Guy Abramo said: "Our recent 2026 Marketers' Report shows that only 25% of marketers believe they truly understand their audiences, and that is exactly the gap Brandwatch is committed to closing. This recognition reflects our team's ongoing efforts to help marketers move from fragmented social data to clearer audience understanding and more confident execution."

Modern Distribution and AI Search Visibility

Since its launch in September 2025, PR Newswire Amplify™ has redefined press release distribution—helping PR and communications professionals reach broader audiences while ensuring discoverability in generative AI systems. With features such as press release scoring and AEO and GEO brand reports powered by Trajaan, a Cision company, Amplify enables teams to evaluate and enhance their brand's influence in the AI search era, getting stories seen by the most important audiences.

Abramo added: "Winning these awards is a tremendous honor and a testament to our team's dedication. These awards affirm our commitment to helping clients stay ahead in the AI search era through Amplify's powerful innovations, while maintaining a seventy-year heritage in press release distribution services."

Industry Recognition

Now in its ninth year, the MarTech Breakthrough Awards recognizes the top companies and technologies shaping the future of global marketing technology.Steve Johansson, Managing Director of MarTech Breakthrough, said: “Brands today face fragmented workflows, pressure from multi-channel content production, and an urgent need to evolve from traditional SEO strategies to GEO and AEO. PR Newswire has transformed press release distribution into an intelligent AI-driven platform for modern communicators. Similarly, Brandwatch provides meaningful clarity in an increasingly fragmented social landscape. Both solutions truly embody the spirit of the Breakthrough Awards.”

About Cision

Cision is a global leader in consumer and media intelligence, engagement, and communications solutions, providing PR and corporate communications, marketing, and social media professionals with the tools they need to stand out in today's data-driven world. Its deep expertise, exclusive data partnerships, and award-winning products including Trajaan, Brandwatch, CisionOne, and PR Newswire aggregate signals from search, social, and media to help teams better understand dynamics, shape conversations, and expand influence. More than 75,000 companies and organizations, including 84% of the Fortune 500, rely on Cision to make smarter decisions and achieve their goals.

Media Contact

Cision Public Relations Email: CisionPR@cision.com